Search Engine Optimization (SEo)

Search Engine Optimization, that's a all about ranking our content in the search engines like Google, Yahoo, Bing it's may be your website, blog, articles, images or Google my business listing etc.

business leads with Search engine optimization

Why we need to know about SEO ?

Businesses, most of the business holder / product or services provider making their website from the web designers and they designing websites as per their concepts (that’s my personnel experience) they don’t know about SEO both Business owner and Web designer, So results of these after developing their website don’t rank their website in the search engine that’s why their customers can’t reach them and affect ROI                                                                                                                    

-90% of total wesite visiters don't go on the 2nd page

- 70% of this user satisfied top 3 listings of the 1st page

So,for generating the sales ,We have to rank in the minimum in the 1st page

So, now we have to talk about SEO And Mainly, There are two types of SEO

  • On Page SEO / Onsite SEO (That’s a 35 % work)
  • Off Page SEO / Offpage Optimization ( Ongoing processes That’s a 65 % work )

 

On Page SEO

On Page SEO, in this criteria , we optimize our website according to search engine guidelines / policy regulation

- In the offsite SEO, we customise the following elements

  1. Titles of site
  2. Description
  3. Meta tags****
  4. URL (Uniform Resource Locater)
  5. H-Tags****
  6. Alt tags
  7. canonical tag
  8. Keyword density ******

-You can see in the below images

1. Title

Title of the site is the main headline of our website, So it must be have main keywords and limit of 60 to 70 characters {highly searchable keywords about your niche} To find this keywords there are no tool are available on internet

2. Description

Description is a 2nd main headline of our website, So it also must be cantains main keywords But it have more characters limit of 165 to 170 characters {highly searchable keywords about your niche} To find this keywords there are no tool are available on internet

3. Meta Keywords (Most important part)

It is also same as above keywords But slightly different and don’t have limit, this section cantains all the  keywords search by no of people for examples, “Best Digital Marketing Company in Nagpur”  “SEO Agency in Nagpur” Below you can see

4. H-Tag

it is type one of web designing codes, use in the body section in html. As per search engine policy, H-tag (main heading) must cantain your top keywords thats search by mostly people, “Boost Organic Traffic with Best SEO Company in Delhi ” this is in H-Tags

5. Alt-Tag

it is also web designing codes, use in the body section in html. But it use for Ranging the Images included our sites. As per search engine policy, Alt-tag must cantain perfect description for your image thats search by mostly people,  For example; – 

SEO company in Nagpur

Original name - career in seo in India.png, But i want to ranked on SEO company in Nagpur. So alt name - "SEO company in Nagpur"

5. Canonical-Tag

That’s since around 2009, created together by Google, Microsoft and Yahoo for solving the issues about copyright the content Its so simple for use just add this code script to website in head section : – <link rel=”canonicalhref=”http://thecheapways.com/” />

Use your web addressesin this code

Off Page SEO

On Page SEO, in this criteria , we create multiple & quality baclinks to our website We will talk about that in next article

If you have any question about that Please Comment & folllow us on

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